Lessons from shipping.
Every post comes from real client work. Not thought leadership — what actually happened, what we learned, what we'd do differently.
Notes from the launch pad. How we ship software that works.
Articles from the team — AI productivity, software business, MVP delivery, and how we pick partners over vendors. Written by engineers who ship, not consultants who slide-deck.
Read the latest post
When AI makes product decisions look cheaper than they are
AI rarely removes the cost of a product decision. It redistributes it — across teams, across reviewers, across edge cases nobody owns. A look at why so many AI features pass adoption while quietly making the organisation more expensive to run.
Read post
AI Doesn't Take Jobs. It Takes Away Excuses.
AI doesn't care. It doesn't reward struggle. It rewards clarity. And clarity is rare. What disappears first is not work, but cover.
Read post
Building AI Products Before the Organization Is Ready
Most AI products fail not because the model is weak, but because the organization hasn't decided who owns the risk, what errors are acceptable, and where the downstream cost will land.
Read post
AI Agents Are Not Just Changing Tools. They Are Redefining Accountability.
The real question is not what AI agents can do, but what happens to accountability once a system is no longer assisting work but actively participating in execution.
Read post
Agentic Development vs. Vibe Coding
Vibe coding and agentic development are two different ways of distributing risk, responsibility, and the future cost of change. Which one fits the system's stakes?
Read post
Feedback Culture Is the Nicest Way to Avoid the Truth
Most "feedback culture" implementations are not designed to increase truth. They're designed to reduce discomfort. That's why people quickly learn to weaponize the language.
Read post
From a Vibe-Coded Travel App to a Real Product
How we took a fully working Lovable-built business app — 2,000 commits, lots of technical debt — and migrated it into a production-grade system in three weeks.
Read post
When a Roadmap Becomes a Sedative, It Stops Being a Strategy
The moment a roadmap is designed primarily to calm people down rather than to guide choices, it begins to shape behavior in subtle but costly ways.
Read post
The Most Expensive Decisions in IT Are the Ones Nobody Officially Makes
In technology, the biggest costs rarely come from one bad decision. They come from hard decisions everyone discussed for months, but nobody was willing to officially make.
Read post
We code faster with AI – why we made a mini-ad and what it means for you
We code faster with AI – why we made a mini-ad and what it means for you
Read post
Rapid AI Prototyping: how AI helps us build a product in a matter of weeks
Rapid AI Prototyping: how AI helps us build a product in a matter of weeks
Read post
Partner or Vendor? The Real Difference in the World of Software
The difference between a partner and a vendor doesn’t come from a slide in a presentation. It comes from mindset, responsibility, and the way work is actually done.
Read post
No room for mistakes: How to pick the best software house for your project.
This guide will help you make an informed decision quickly and efficiently, including a sample agreement with a software house.
Read post
Launching a tech startup? Here’s how to build an MVP that works
An exploration of the emerging trends in content management systems.
Read postHow to compare software companies and pick the right partner.
How to compare software companies and pick the right partner.
Read post
Build an MVP that works: Key steps to launch fast without burning cash
Build an MVP that works: Key steps to launch fast without burning cash
Read post
Why we write. And what you'll find here.
Opinionated, not neutral.
We have takes — on MVPs, on AI tooling, on how to pick a software partner. You'll know where we stand, with reasons.
Practical, not academic.
Every article ends with something you can use — a checklist, a question to ask, a code snippet. Read it, apply it, ship.
Want us to write about something specific?
Book 30 minutes with Mike to talk it through — or drop a topic by email and we'll get back.